Prada x Sotheby’s “Tools of Memory” celebrates the importance of design across art and fashion today.
Prada’s universe of understated luxury and transformative fashion will be showcased through an auction of Fall/Winter 2020 fashion items, photographic prints, show invitations and pieces drawn from the runway décor. The garments are one-of-a-kind, worn by models during each fashion show, immortalising the backstage process and on-stage performance. “Tools of Memory” honours Miuccia Prada’s unique position within the house of Prada, in which she redefined the world of fashion through design, art, architecture and how we understand luxury today.
The campaign visuals juxtapose backstage photography and precious artifacts, presented as in pages from an auction catalogue. Clothes are objects of desire that remind us of emotion and experience: tools of memory of a precise moment within fashion and time, that on this occasion can help the future.
Proceeds generated from the auction will be donated to benefit UNESCO educational projects, expanding inclusion in education for vulnerable populations across the globe.
Bidding opens on 2nd October. For more information please click here