JANE GOTTSCHALK
Chief Moment Maker, Mother, Animal Lover,
Co-Founder & Creative Director of Perfect Moment
INTERVIEW
Where did the idea for Perfect Moment come from and what was your early vision for the brand?
JG: Perfect Moment started as an extreme sports brand and was made primarily for men to feature in Nuit de la Glisse: the extreme sports films of Thierry Donnard (the Warren Miller of Europe)—Freeride champions of the world finding the perfect weather conditions to be able to perform their sports at the highest level, in pursuit of the perfect moment.
The aesthetic of both the apparel designs and the ad campaigns and socials for PM are so visually appealing and strong; where does your inspiration for the brand come from, and what else inspires you?
JG: The inspiration has remained deeply rooted in French and Swiss alpine heritage in terms of design, but we have a unique brand name and it is here we find our heartbeat and messaging.
You’ve branched out into surf and swim wear, as well as a children’s ski line; what’s next on the horizon for PM?
JG: Our five children became the inspiration for our kid’s line as I found it hard to find good-quality, non-generic skiwear for kids. Swim & Surf—We make small collections to follow our customer from the slopes to the sea; to continue the journey of sharing moments and downtime with family and friends, wherever that may be. It should evoke nostalgic postcard memories of moments made perfect - each one unique to the individual.
You were raised, live, and travel all over the world. Where are some of your favorite places in the world, and what are your top traveling tips and must-haves?
JG: Having grown up living around the world, I do feel truly international. I love to travel, I love adventures, I love to discover, but above all, I cherish time off with my family, friends, and animals. “In pursuit of the Perfect Moment” always stays firmly in my mind and creating moments—from a basic level of making the perfect bubble bath with extra oil at the end of a long day or time with my kids and dogs, to skiing in magnificent nature with a fun group or diving into the blue of the cool ocean before the peak of summer, it’s about being cognisant of these moments and the emotions they provoke…
You are also the founder of Jax Coco and an animal lover and animal rights activist, as well as a wife and mother of five children! How do you find balance and harmony in your life, and what is a Perfect Moment for you?
JG: I’ve learnt to live by the messaging of the brand: it’s not about performing perfectly across the board, it’s about holding onto and appreciating the moments that bring you joy, be that in solitude or with those you love to be around, especially in the current global climate we find ourselves living in today…