COYA X Entourage Collection

Cultural Calendar

Entourage Projects was honoured to partner on the creation of a “Cultural Calendar” of events with COYA Mayfair’s private members club in celebration of their 10-year anniversary. Under the direction of Entourage Collection’s Creative Director Lily Liebel, an initial series of events was curated, inspired by the “Spirit of Adventure” – a bedrock of COYA’s DNA and its luxury lifestyle vision.

Events so far have included: an In Conversation With dinner with Bettina Korek (the CEO of the Serpentine) and Sumayya Vally (Co-Founder of Johannesburg-based architecture practice Counterspace and 2021 winner of the Serpentine Pavilion prize); a Masterclass and lunch with Dr. Barbara Sturm, including the launch of her latest product (the Better B Niacinamide Serum); a charity lunch in support of The Lady Garden Foundation, to raise awareness of and support for female gynaecological cancers; and an In Conversation With dinner with the visionary dancer and choreographer Akram Khan, MBE.

COYA CEO Yannis Stanisiere explains why the collaboration is so exciting: “True luxury is about creating connection and experiences that are matchless in both concept and output. Our new partnership with Entourage Collection allows us to offer exactly this to our members. Entourage’s expert team has an innate understanding of luxury as well as COYA’s “Spirit of Adventure”, which allows it to facilitate unique, engaging, and informative events for our members”.

Further events are to follow, so #WatchThisSpace and, for more images from COYA X Entourage, please click here.